Land Rover Discovery Luxury. As well as wedding, food and property photography, my other channel of photography and in fact my normal day-to-day job is photographing cars. I’ve been photographing cars for around five years now (I started mid July 2012) and I’ve seen huge changes throughout the industry.
More and more car dealers are ditching using professional photographers and doing photos on their own. I can completely understand this from a business point of view, you save money and in theory if you take the photos yourselves then you should instantly see them online, but the problem with car dealerships and local traders doing the photos themselves is the photos look terrible. I’ve previously worked for a large automotive company who provide the back end systems for a lot of car franchises so I’ve not really been able to share car photos in the past as it would affect my working for them but quite frankly their product has become really terrible (I’ll tell you who they are if you email me) so I’ll no longer be working for them and I can now share photos from my job.
Some of my favourite cars to photograph are Land Rovers and Jaguars. I’ve been a fan of Jaguars since the early 90s when the XJ220 came out and my father owned a XJ. Before I started doing my car photography I was very much against cars like Range Rovers, I didn’t see the point of these large 4x4s on the road but now I’ve driven virtually every model out there I do see the point. They’re so nice to sit in and have great views of the road. They’re like driving giant armchairs.
I’ve photographed and driven possibly most of the common cars out there, some I hate personally, some I love, some are more photogenic than others and I’m still waiting for a supercar brand like Ferrari, McLaren, Lamborghini etc to give me a call (driven some Maserati’s and Bentley’s though).
So here is a car I photographed a couple days ago, the All-New Land Rover Discovery Luxury (£63k new folks). I love the new Range Rover Sport’s (the big ones that sit just below the top of the range Range Rovers. Never liked the Freelanders and wasn’t a big fan of the old Discovery (a bit small for someone my size), but the new Land Rover Discovery is absolutely lovely. This car was top specification with tv screens all around, panoramic sunroof and everything. Very nice and this is a perfect example of what I photograph for my day job.